Dolby also presented an alternative concept, geared more for the mass market. If one didn’t want to put the height speakers on/in the ceiling, as was done with professional Dolby Atmos in the theaters, then there was another alternative involving bouncing/reflecting the height channels off the ceiling. We felt strongly that for first class home theaters of the sort that listeners would assemble with the best speakers, like GoldenEar’s, the decision would be clear that it was absolutely worthwhile going the preferred speakers-in (or on) -ceiling route, as was done theatrically. We felt that this would deliver a more precise and controllable sonic presentation for the height information, thus allowing the Atmos audio to better work its magic. And, perhaps most importantly, it would preserve the ability to choose the best possible main speakers, rather than be cubby-holed into a narrow choice of “enabled” speakers, with upward facing drivers, as the other solution entailed, or not having perfectly matched height modules. As we experimented with various setups and configurations, we were very enthused when we realized that both our Invisa architectural speakers and SuperSat satellite speakers, which superbly match all our other speakers, were perfect for the task. As we explored the possibility of developing “enabled” speakers or modules at a later date for the “bouncing sound off the ceiling” design, it became clear that this was not a good sonic solution at all. We felt pursuing the best and purist solution was right for GoldenEar and our customers and GoldenEar will not introduce a compromise product employing the “bounce off the ceiling” concept.